Snapchat Activation Fee
When submitting a filter to Snapchat, one has to select a specified location, date and timeframe the filter is available to Snapchatters. The fee is dependent on the size of the "geofence" area and the timeframe the filter is live. The geofence needs to be a minimum of 20,000 square feet (approximately the size of a house & yard) to a maximum of 50 million square feet.
Most events have a Snapchat fee between $8 and $20. Multi-day campaigns are possible, however, the price will increase accordingly.
Snapchat has artificially increased the fee over certain areas, such as luxury hotels, arenas, stadiums, and theme parks. Please view some examples below. Notice the urban centre (downtown New York) has a higher fee than the rural area for the same square footage and run duration. After placing an order we will provide a Snapchat Activation fee quote. Having uploaded thousands of filters we have learned many tips and tricks to ensure everything runs smoothly.
Community filters are for a city, university, local landmark, or another public location. It its free to upload a community filter to Snapchat.
URBAN CENTER - 25,000 square feet
Several hours: approximately $8
24 hours: approximately $20
Urban Center - 60,000 SQUARE FEET
Several hours: approximately $20
24 hours: approximately $35
Filters run for a minimum of one hour to a maximum of six months and start/stop on the hour.
Over a Stadium
Several hours, starting at: $5000
Looking for longer? We would be happy to chat!
Rural - 60,000 SQUARE FEET
Several hours: approximately $12
24 hours: approximately $30