With hundreds of millions of monthly users, Snapchat is a highly relevant and important social media platform to incorporate into your business. With 46% of Snapchat users being unreachable on Instagram, 61% unreachable on YouTube and 81% unreachable on Twitter, to say their audience is unique would be an understatement. Utilizing Snapchat allows brands to expand their reach and connect with an audience that they may not be able to reach elsewhere on a daily basis. Creating a Snapchat account is extremely easy, and allows you to connect with your audience on a more personal and raw level compared to other social channels. Now that you’ve created your account, what’s next? Here are a few examples of different ways you can use Snapchat to engage your audience!
Take Followers Behind the Scenes
Snapchat is the ideal platform to share behind the scenes of your business. Whether it’s a silly moment with a co-worker, or a behind the scenes peek at the making of an Instagram post, followers love to see authentic footage. When Kylie Jenner was creating her makeup line, Kylie Cosmetics, she turned to Snapchat to show her followers behind the scenes footage of the products she was creating. She swatched her lipstick colours for followers to see, as well as filmed her visit to the production factory to show everyone around, which allowed users to get a unique inside scoop.
Tutorials are a great way to showcase a step-by-step process, the more creative the better! Users love to see in-depth tutorials about how products work to get ideas on how to use the products in a new way. For a food brand, recipe videos are always a huge hit. For a makeup brand, an in-depth makeup tutorial is a great idea. Birchbox, a makeup brand and subscription box, used Snapchat to create a story showcasing how one woman used Birchbox products to do a full face of makeup. Followers were able to learn makeup application tips, while also learning about Birchbox’s product line.
Product Demos & Reviews
Releasing a new product? Product demos and reviews are a great way to build excitement among users and Snaps are an ideal medium for followers to learn about both your products and your brand. Not only is it important to show the product, but also the people who are working hard on the project! It allows for a genuine connection to your company to see the hard work that goes into a new product.
Tours & Event Coverage
If you’re hosting a private event, it’s always fun for followers to see what goes on behind the scenes. This gives your Snapchat followers an exclusive event preview and provides them with a digital backstage pass to your event! 73% of Snapchat users use the app while simultaneously watching TV, which creates a unique opportunity for networks. Given that Snapchat is known for unfiltered and “in the moment” photos and videos, events are able to provide their followers with authentic content. E! took their followers behind the scenes of the 2018 Grammys Red Carpet to compliment their NBC Red Carpet coverage; this exclusive celebrity content kept followers engaged on Snapchat throughout the event.
Previews of upcoming products or services on Snapchat are an effective way to generate a buzz prior to a product launch. By providing a quick snapshot, you can entice your audience to reach out and connect with your business to learn more. On Black Friday, Amazon launched its Snapchat account with exclusive promo codes for their followers such as $60 Bluetooth speakers for only $1! They posted promo codes throughout the week leading up to Black Friday and, since stories disappear after 24 hours, followers had to keep checking back to ensure they didn’t miss any of the deals!
Creating unique content that is exclusive to Snapchat is a powerful way to hype up your audience; exclusive content keeps your followers engaged, and builds a stronger connection to your brand. Snapchat’s interactive platform allows companies and organizations to easily communicate with their followers in a more relaxed and personal setting.
- Julia, Manager of Social Media
Snapchat Internal Data as of Q2’17