The Client
Trendy Café is a restaurant and café located in Riyadh, Saudi Arabia. This local hot spot serves a variety of food, drink, and dessert options; accompanied with trendy décor.
The Objective
Trendy Café approached Geofilter Studio with the goal of reaching their younger clientele through an interactive social media campaign. Their vision was to create a filter that aligned with their sleek and contemporary branding.
The Solution
A simple and modern Geofilter was created to assist in the promotion of Trendy Café on Snapchat. Their aesthetically pleasing space paired with beautifully presented food lends well to the millennial demographic who enjoy documenting their meals on social platforms such as Snapchat. When customers at Trendy Café take a photo or video using Snapchat they can swipe to apply the branded filter before sending it off to friends.
The Results
Snapchat Geofilters offer easily measurable metrics to analyze the success of a campaign. The Snapchat filter campaign for Trendy Café has been very successful, accumulating over 5.1 million impressions in the last eight months. Since March of 2018, their filter has resulted in the following:
- 34,600 shares (number of times the Geofilter was sent via chat or stories)
- 245,100 paid impressions (total number of times the Geofilter was served to Snapchatters)
- 5,100,000 earned impressions (number of times the Geofilter was viewed after being shared)
- 1,200,000 million total reach (number of unique Snapchatters that viewed the Geofilter)
- 25.3 second average view time
If your business is looking to connect with a younger demographic or boost brand awareness, we can help! Please reach out to an Account Manager at [email protected].
